If you’ve ever chucked a small paddletail, wound it slowly, and watched it swim like a wet sock… welcome to the club, mate. That “no tail kick at slow speed” problem is exactly what this bait is built to fix. The Supercontinent Impact Ring Shad Lure is a ribbed soft swimbait with a thin tail connection designed to keep a proper waggle even when you’re creeping it along like you’re trying not to wake the neighbourhood.
And the site copy doesn’t mince words: it calls out the common issue with small-profile paddletails needing a fast retrieve, then says this style still produces a wide tail-kick at the slowest speeds. That is the whole reason you buy it. Plus, it’s pitched as a year-round option — blazing heat to icy winters — which makes sense because “slow, steady, vibey paddletail” works any time bass are feeding but not committing to noisy hardbaits.
Why This Lure Works
The Supercontinent Impact Ring Shad Lure works for three boring-but-deadly reasons: it moves, it vibrates, and it stays believable at slow speed.
- Ribbed body: those ribs do two jobs — they push water (more vibration) and they make the bait feel “real” when a fish mouths it instead of instantly spitting it like chewing gum.
- Thin tail connection: this is the secret sauce. A lot of small paddletails have a chunky join that needs speed to get going. This one is built to kick even when you’re slow rolling.
- Swimbait and jigging friendly: the listing literally calls it “plastics baits: swimbait, jigging lure” — meaning you can swim it, hop it, or drag it and still get action.
In plain English: the Supercontinent Impact Ring Shad Lure gives you that “alive” tail kick without you having to retrieve like you’ve just necked three energy drinks.
How To Fish It
There are a million ways to fish a paddletail, but with the Supercontinent Impact Ring Shad Lure you’ll get the most value by keeping it simple and fishing it where bass actually live.
1) Slow-roll swim (the main event)
Rig it on a jighead, cast past your target, let it sink to the level you want, then wind it back steadily and slowly. If you can feel the tail ticking, you’re in business. If you can’t, slow down and make sure it’s rigged straight. For a solid swimbait rigging overview, Wired2Fish have a cracking guide on soft swimbait rigging approaches and when to use each style. Use that logic here, just scaled to these sizes.
2) Lift-drop along the bottom (when they want “easy prey”)
Let it hit bottom, then do gentle lifts of the rod tip (10–30cm) and follow it down on semi-slack line. Most bites happen on the drop — you’ll feel a “tick” or the line will just go heavy. This is brilliant when bass are glued to bottom contours, weed edges, or rock transitions.
3) Weedline skim (steady retrieve with tiny pauses)
Run the Supercontinent Impact Ring Shad Lure parallel to weed edges and add little pauses so it flutters and restarts. That “stop-start” often triggers the follower that won’t commit on a straight retrieve.
4) Trailer duty (when you want more thump)
This bait profile also works well as a trailer on moving baits. The ribbed body plus tail kick adds vibration and bulk without going full “kitchen sink”. If you want the general hook and terminal logic in one place, Bassmaster have a useful soft-plastics-and-terminal-tackle style refresher you can lean on.
When To Use It
The listing pushes it as all-year and that’s fair. The Supercontinent Impact Ring Shad Lure is especially handy in these situations:
- Cold water or post-front: when fish are sluggish and you need slow movement that still looks alive.
- Pressured venues: when everyone and their dog has thrown loud hardbaits all weekend.
- Clear to lightly stained water: paddletails shine when fish can see the silhouette and track the tail kick.
- Weed edges, points, and lanes: swim it where bass ambush. Don’t cast it into the middle of nowhere and hope for miracles.
If you want a smaller “snack” version for finesse days, the site also carries the Supercontinent Swing Impact Ring Shad (50mm), which is basically the “tiny troublemaker” cousin.
Does It Actually Catch Fish?
Here’s the honest version: yes, the Supercontinent Impact Ring Shad Lure will catch, but only if you fish it like a paddletail is supposed to be fished — straight, steady, and in the right water. The page itself claims it belongs in every tackle box, highlights the slow-speed tail kick, and says the vibration increases appeal to bass. It’s also shown as rated 5.00/5 from customer ratings on the product page.
If you need “big-site reassurance” that soft plastics aren’t just backup baits, the mainstream fishing outlets constantly treat paddletails and soft swimbaits as staples (not gimmicks) — because they simply catch fish across conditions. And that’s exactly where this fits: a reliable “get bit” swimbait when flashier stuff is getting blanked.
Gear Pairing
Keep the setup sensible, not heroic. The Supercontinent Impact Ring Shad Lure is a soft swimbait — you want control, contact, and solid hooksets.
- Rod: 7ft medium to medium-heavy (spinning or casting). Medium for open water jighead swimming; medium-heavy if you’re near cover.
- Reel: a smooth reel you trust. Gear ratio doesn’t need to be silly — you’re often fishing this slow.
- Line: braid to fluorocarbon leader for feel and bite detection, or straight fluorocarbon if you’re fishing clearer water and want stealth.
And if you want to build a proper “match-the-hatch” soft plastic box on your own site, pair this baitfish-style paddletail with:
- a two-tone shad profile like the Supercontinent Shad Soft Lure for subtler swim presentations,
- a finesse baitfish pack like the T Tail Soft Bait – Rainbow Finesse Pack for pressured fish and clear water days,
- and when you’re hunting bigger predators, a larger profile like the Ripple Shad Soft Lure to upsized-lunch them into biting.
Specs
- Product name: Supercontinent Impact Ring Shad Lure
- Brand: Supercontinent
- Type: Soft lure; plastics baits; swimbait; jigging lure; artificial baits
- Sizes: 63mm (2.48 inch), 80mm (3.15 inch), 97mm (3.82 inch)
- Pack options: 63mm 20pcs; 80mm 10pcs; 97mm 6pcs
- Colour options: listed as selectable colour letters (A through R shown on the page)
- SKU: 4000826266534
- Key on-page features: ribbed design; thin tail connection; designed for strong tail kick at slow retrieve; vibration appeal; promoted as all-year use
FAQ
Which size Supercontinent Impact Ring Shad Lure should I start with?
If you want one “do most things” option, start at 80mm. Go 63mm when bites are small or fish are pressured, and 97mm when you want bigger bites or you’re around bigger forage.
Jighead or weedless?
Jighead for open water and clean bottoms. Weedless (Texas-style) when you’re around grass, wood, or the kind of cover that loves stealing lures.
Why does it matter if it kicks on a slow retrieve?
Because slow is often the only speed that gets bites in cold water, after a front, or when fish are sulking. A paddletail that won’t swim slowly is basically just expensive pasta.
Best colours to buy first?
Grab one natural baitfish look for clear water, one darker silhouette for low light, and one high-contrast option for dirty water. Don’t overthink it — location and speed matter more than your “designer palette”.
Can I fish this year-round?
That’s exactly how it’s pitched on the listing: blazing heat to icy winters. Just adjust weight and retrieve speed to match depth and mood.
Final Verdict
The Supercontinent Impact Ring Shad Lure is a proper workhorse paddletail: ribbed body, thin tail joint, and built to swim correctly on slow retrieves — which is when a lot of “normal” small swimbaits fall apart. If you want a simple baitfish profile that keeps producing when bass get picky, this belongs in the box.
Throw it near cover, wind it slow, and let the fish do the embarrassing part.
Real customer reviews